Medium: Adobe Suit, Web Design | Key Words: branding, packaging design, graphic design, digital marketing

As the lead brand and graphic designer of the small Israeli business, Matchacha, I redesigned the packaging and helped define a more concise identity for the brand as well as unify all of its components. It was important to define the users they wanted to attract and see how to stand out from its competitors. 

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After determining what we want Matchacha to provoke and represent, we concluded that we wanted to display the tea fields where the matcha is made and by this honor the work behind it which is a critical part of the process and representation of what Matcha is. We also wanted to make the branding and packaging fun and stylish but at the same time original and modern. 

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Part of my job was to stylize a photoshoot that visually and bilaterally represented the brand and its identity. ​​