Amarante Content Creation
Medium: Adobe Suit, Canva, Tiktok, CapCut | Key Words: content creation, fashion branding, graphic design, digital marketing.
As the content creator of Amarante, a new upscale Colombian female fashion belt brand, I was in charge of creating all of the Instagram and TikTok weekly content. It was important to visually deliver designs that were always aligned with the aesthetics, vision, mission, and meaning of the brand. Being consistent with bringing a classic, elegant, timeless yet contemporary look to all of the posts was essential. This use of the same color palettes, fonts, symbols, tones, styles of images, and videos was always something to look out for.
I was part of the development of two different belt collections. Creating a different story and aesthetic yet finding ways to connect them to the essence of the brand was a challenge for me, but it turned out to be very successful. Throughout my 4 months as the direct Content Creator at Amarante, I witnessed an increase in community and engagement by 90% and sales of products.